Case overview
Redflame Communications Limited was tasked with coming up with new brand positioning and development of Brand Assets for Sentrim Hotels & Lodges, starting 2024-2026.
The rebranding purpose was to reposition the brand as a contemporary, guest-centric hospitality provider in Kenya. Rooted in its strong heritage of authentic Kenyan experiences, the new Sentrim embraces modern design, elevated service standards, and innovative hospitality concepts tailored to today’s traveler.
Involvement
- Professional hospitality photography across multiple properties
- Interior, exterior, room, and lifestyle photography
- Food, dining, and experiential imagery
- Marketing-ready image asset creation
The Brief
Sentrim Hotels sought to enhance its brand storytelling through professional photography that accurately reflected the unique character of each property while maintaining overall brand consistency.
The objective was to improve visual appeal across websites, booking platforms, social media, and marketing campaigns.
Our Approach
We worked closely with the Sentrim marketing team to understand brand guidelines and property positioning. Our approach focused on capturing each location’s atmosphere, architecture, and guest experience while ensuring visual consistency across the brand portfolio. Careful attention was given to lighting, composition, and lifestyle storytelling.
The Results
The final visuals strengthened Sentrim Hotels’ brand image across digital and print platforms. The enhanced photography improved online engagement, supported booking conversions, and provided a cohesive visual library for ongoing marketing and promotional use.
